Banking Financial Services Management by Dr. J. Esther Gnanapoo & A. Rajamani from Thakur PublishersAnna University 2014 RegulationsDepartment : MBA 3rd SemesterISBN-9789351631040..
Brand Management by Dr. L Vijay & Prof. K. Santhosh Kumar from Thakur PublishersAnna University 2014 RegulationsDepartment: MBA 3rd Semester ISBN-9789351630937..